We gotta eat... Why not make it delicious?!

Valentine’s Day Cinnamon Rolls & My Wood Watch

Yummy gooey butter sugar caramel and pecans cover these yummy doughy cinnamon rolls. They are perfect for a Valentine’s Day treat with your sweetie and the whole family!

Cinnamon roll on clear glass plate being held by a hand wearing a wood watch and a platter of cinnamon rolls in the background.

This Recipe is sponsored by JORD Watches.

Valentine’s Day was always a special day at my house. It meant eating my mom’s homemade cinnamon rolls and it was a real treat because she would only make them for Valentine’s Day.

To this day she believes that some foods should only be made for specific occasions because that is what makes them special. Examples for her would be these cinnamon rolls, Christmas cookies, apple pies in the fall, and pumpkin pie (although she has wavered on this one once, she’s made pumpkin pies for my brother’s birthday cake per his request).

This year was special: we got together to make the cinnamon rolls together, because: they are a labor of love to make (although the recipe is simple), baking is always more fun with another person, and during the rising time we did some shopping – this is where JORD Watches come in.

The Cassia Zebra and Ivory watch made by JORD wood watch in its wood box on a marble countertop.

Close up of the Cassia Zebra & Ivory wood watch by JORD on a marble countertop.

My JORD Wood Watch

While we were out shopping I was able to keep track of time, and where we were in the cinnamon roll process, with my JORD wood watch. I have the Cassia Zebra and Ivory wood watch, it’s a part of their women’s collection and from the moment I saw it I fell in love with the natural look of the wood and the elegance of its thinner band and wide face.

I have a very small wrist (which is great for making my own jewelry, fewer beads means less expensive!) but it can be a bit of a hassle when buying watches because they are way too big and need to be adjusted. JORD fixes all that before the watch even arrives by having measurement instructions and custom fitting the watch to them before shipping. I was also really happy that they sent a few extra links in case I needed to adjust my watch in the future.

They also sent conditioning oil for the natural wood and cloths to clean the watch. I also really like the wood box the watch comes in; it’s well made and has a discreet little drawer to store other jewelry – LOVE IT!

As I said before I used it to make sure we were on cinnamon roll recipe success, but I think a JORD Wood Watch would also be a great gift for everyone who loves watches. When my boyfriend heard I was working with JORD he tried to convince me to get him a watch! Besides the women’s collection, JORD also has a great men’s collection and offer personalized engraving.

Although I didn’t get him a watch this time, I told him he could enter their 100$ Giveaway – and so can you! By clicking the link and filling out the form you’ll be entered to win a 100$ credit towards your JORD purchase! The giveaway closes on February 25th at 11:59pm and if you don’t win, NOT TO WORRY! Everyone who filled out the giveaway form will be getting a 10% off discount code when the giveaway ends!

 Cinnamon rolls in a baking dish before proofing beside a JORD wood watch.

Close up of cinnamon rolls with a jug of milk and a JORD wood watch in the background.

Cinnamon Rolls… Buns… Sticky Buns?!

Now for these cinnamon rolls… buns… sticky buns?

Just before writing the post I had a bit of a panic attack! What are these delicious, doughy, sugary, cinnamon thingies in front of me? What’s the difference between a cinnamon roll, a cinnamon bun, a sticky bun and (to make it more confusing) Chelsea buns???

First things first:

My recipe originates from the May 1991 edition of Canadian Living magazine (my mom literally has the clipping in our family recipe book), and they call them cinnamon buns. In my family, I think we use cinnamon rolls and cinnamon bun interchangeably and we’re not wrong. When you do a Google search it does seem that cinnamon rolls and buns are pretty much the same things, with Canadians preferring cinnamon buns and the rest of the world preferring cinnamon rolls – at least in their Google search.

While doing this I realized that maybe this recipe is not for cinnamon rolls/buns but for sticky buns. Cinnamon rolls (& buns) have a cream cheese icing whereas sticky buns have a caramel topping – oops! These have a caramel-like topping of butter and sugar! Then I also read that if you add raisins to the rolls they are not cinnamon buns or sticky buns but are Chelsea buns!! SO CONFUSING.

So with all that, I’m going to break whatever standard is out there and stick to using cinnamon rolls for this recipe, because that’s what my family still calls them! 

Woman wearing a JORD wood watch while holding a platter of cinnamon rolls.

Whatever you want to call them, I think this recipe is perfect for Valentine’s Day. They do take a longer time to bake than a basic cookie or cupcake, but they are not that much more difficult – do not get intimidated by yeast or having to let your dough rise or having to let it rise again once the rolls are formed – this is called proofing. Just keep your rising dough or cinnamon rolls in the warmest corner of your kitchen and you should be good to go!

Table setting with cinnamon rolls on a platter and one cinnamon roll on a glass plate with a JORD wood watch beside it.

I believe the time it takes to make these cinnamon rolls is well worth the Valentine’s Day treat. Don’t worry if you’re just two people with 15 cinnamon rolls on your hands! You’d be surprised how fast you will go through them. And you can always experiment with freezing and I will experiment with creating a small batch version of the recipe! Plus: you shouldn’t feel any guilt because if you follow my mom’s thinking you only get them once a year!

Hope you enjoy! Happy Valentine’s Day!

P.S. Although all of these links are already in the post, here are the some useful JORD links again!

Valentine's Day Cinnamon Rolls
Prep Time
3 hrs
Cook Time
25 mins
Total Time
3 hrs 25 mins
Yummy gooey butter sugar caramel and pecans cover these yummy doughy cinnamon rolls. They are perfect for a Valentine’s Day treat with your sweetie and the whole family!
Servings: 15
Author: Michelle
  • 1/4 cup sugar
  • 1/2 cup warm water
  • 1 pkg ~1 tbsp. active dry yeast
  • 1/2 cup milk
  • 1/4 cup unsalted butter
  • 1 tsp. salt
  • 2 large eggs beaten
  • 4 cups all-purpose flour
Caramel Topping:
  • 3/4 cup butter
  • 3/4 cup brown sugar
  • 1/2 chopped pecans
  • 1/4 cup unsalted butter
  • 3/4 cup brown sugar
  • 1/2 cup chopped pecans
  • 1 tbsp. cinnamon
  1. In a small bowl mix 1 tsp. of sugar with the yeast and dissolve in warm water. Let the mixture sit until it becomes frothy, this should take about 10 minutes.
  2. As you are waiting, heat the rest of the sugar, milk, butter and salt over medium-low heat until the butter has just melted. Take it off the burner and let cool until use.
  3. In a bowl of an electric stand mixer with the paddle attachment, stir the eggs, milk and yeast mixtures together. Be sure that the milk mixture is lukewarm to avoid cooking the eggs.
  4. Beat 1 1/2 cups of flour until smooth, about 2 minutes.
  5. Stir in the rest of the flour with a wooden spoon until it is well incorporated and the dough has a smooth, slightly sticky consistency.
  6. In the electric stand mixer with the kneading attachment (or by hand on a lightly floured surface) knead the dough until smooth and elastic, about 10 minutes.
  7. Place the dough in a large greased bowl and cover with plastic wrap. Let rise in a warm area of your kitchen until it doubles in size, about 1 to 1 1/2 hours (or overnight in the fridge).
  8. Once risen, punch the dough down and roll it on a lightly floured surface into an 18- by 14-inch rectangle. Cover with plastic wrap and move onto making the caramel topping and filling.
Caramel topping:
  1. Grease a 13- by 19-inch baking dish.
  2. Over medium heat in a saucepan, melt and whisk the butter and sugar together until nice and smooth.
  3. Pour into the greased baking dish and sprinkle the chopped pecans over top.
  1. In a bowl mix together sugar, pecans and cinnamon.
  2. Melt the butter in a saucepan and use it to brush the dough while putting it together.
Putting it all together:
  1. Remove the plastic wrap from the rolled out dough and brush the surface with about 2 tbsp. of the melted butter leaving a 1/2-inch border uncovered.
  2. Sprinkle the cinnamon sugar mixture over top.
  3. Roll into a log on the long side of the rectangle – while doing so, make sure to roll tightly and brush the roll with more butter as you go to seal the sides together.
  4. Once the log is formed, cut into 15 equal pieces and place evenly spaced out in the baking dish containing the topping.
  5. Cover with a towel and let rise (proof) until they have doubled in size, about 1 hour.
  6. Preheat oven to 375F and bake until the cinnamon rolls are golden, about 20 to 25 minutes.
  7. Remove from the oven and let stand for 5 minutes. Then invert the baking dish onto a serving platter and drizzle with remaining topping in the baking dish.
  8. Serve warm.
Recipe Notes

If you are allergic to nuts, you can easily omit the pecans in the recipe.

Don't be scared of the 3-hour prep-time! 2 hours and 30 minutes of it you can be doing something else as the yeast works hard rising the dough!

Making these cinnamon rolls can be divided over two days; let the dough rise in the greased bowl overnight and then processed to roll out the dough to make the cinnamon rolls the next day.

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